Marist Youth Care “Affordable Housing for Life” Project
WH initiated and coordinated an ABC TV 7.30 Report longitudinal documentary following the young people involved in the AHFL project who attended construction training then used the skills to build their own home in Western Sydney. The coverage resulted in MYC receiving a boost in fundraising assistance to support further training and employment of at risk young people.
“Great story…I don’t think we could have done better. There has been lots of very positive feedback and some new contacts from the story and from the SMH coverage. Thank you for all the fabulous work you have done with this project”
Pauline Robertson, Executive Manager, Business and Development Strategies, Marist Youth Care
Blind Golf Australia
For a relatively unknown international disability sport, Watts Happening attracted first time national coverage for the 2017 ISPC Handa Australian Blind Golf Championship at Royal Sydney Golf Club. Blind golfers from 15 countries with their caddies were featured in the ABC News sports segment.
Thomas Dux Grocers
WH managed the launch campaign for Woolworths, raising community awareness of the opening of nine new Thomas Dux boutique grocer stores in Melbourne and Sydney. The campaign needed to acknowledge Woolworths as the owner of Thomas Dux, but highlight the merits for the community in the new stores. This was achieved by the PR focusing on the Thomas Dux unique Australian-made or grown fresh quality products, daily specials, recipe ideas, good 'local grocer' services, together with grass-roots promotions including Celebrity Chef appearances, in-store food events and cooking demonstrations.
2RPH Board Member
Michele was elected to the 2RPH Board in 2022. Her role will include providing communications advice to the engagement committee leading in to the station's 40th Anniversary Year in 2023.
Media Release - print
Media Release - audio version
Head & Shoulder Michele Watts
Golf Trophy Image Michele Watts
WH initiated and coordinated an ABC TV 7.30 Report longitudinal documentary following the young people involved in the AHFL project who attended construction training then used the skills to build their own home in Western Sydney. The coverage resulted in MYC receiving a boost in fundraising assistance to support further training and employment of at risk young people.
“Great story…I don’t think we could have done better. There has been lots of very positive feedback and some new contacts from the story and from the SMH coverage. Thank you for all the fabulous work you have done with this project”
Pauline Robertson, Executive Manager, Business and Development Strategies, Marist Youth Care
Blind Golf Australia
For a relatively unknown international disability sport, Watts Happening attracted first time national coverage for the 2017 ISPC Handa Australian Blind Golf Championship at Royal Sydney Golf Club. Blind golfers from 15 countries with their caddies were featured in the ABC News sports segment.
Thomas Dux Grocers
WH managed the launch campaign for Woolworths, raising community awareness of the opening of nine new Thomas Dux boutique grocer stores in Melbourne and Sydney. The campaign needed to acknowledge Woolworths as the owner of Thomas Dux, but highlight the merits for the community in the new stores. This was achieved by the PR focusing on the Thomas Dux unique Australian-made or grown fresh quality products, daily specials, recipe ideas, good 'local grocer' services, together with grass-roots promotions including Celebrity Chef appearances, in-store food events and cooking demonstrations.
2RPH Board Member
Michele was elected to the 2RPH Board in 2022. Her role will include providing communications advice to the engagement committee leading in to the station's 40th Anniversary Year in 2023.
Media Release - print
Media Release - audio version
Head & Shoulder Michele Watts
Golf Trophy Image Michele Watts